Efficiency and return on investment are at the forefront of decision making in today’s global economy. Businesses everywhere – large and small – must strive for optimal performance and be accountable for their actions and outcomes. Against this commercial necessity, sales and marketing budgets have changed dramatically, as evidenced by the rise in ‘zero-budget’ marketing and switch to online advertising channels. The latter now representing the largest share of budgets globally, due in no small part to the ease of measurement of digital channels.

The Science of Memories framework addresses the fact that:

  • Only a fraction of information is retained through the formation of memories
  • People in western society are exposed to significant volumes of information
  • Certain emotional states can improve the likelihood of someone forming a memory
  • Retained memories can be triggered by different stimulus

Given the above, people in western society are more likely to form memories if certain factors are present and more likely to recall memories if triggered by certain stimulus.  Importantly, these influencing factors are changing because of the widescale adoption of technology in society. 

Fortunately, Inconnection clients don't need to become memory specialists. Instead they can draw on our know-how to create memories that matter through events and experiences - with the full knowledge that Inconnection understand the science to make it happen.