How to Keep Your Sales Team Motivated in 2022

24 January 2022

Your company is made up of lots of different departments that make your team whole. Your sales team are a huge part of creating business and retaining your clients.

Keeping your sales team motivated is extremely important to encourage them to do their absolute best and has a massive impact on your business as a whole. Continue reading to learn key points on how to motivate your sales team.

Set your Goals

Setting clear and obvious goals are key to ensuring your team know exactly what they’re aiming for, but don’t stop there. Progress reporting reinforces these goals and allows employees to track what they need to do and how far off they are from achieving this. This is a major aspect in motivation, in a study conducted by Prof. Gail Matthews, a psychologist from the Dominican University of California, it was revealed that those who set actionable tasks for their goals and initiate weekly progress reporting to their supportive peers tend to achieve 40% more than those who did not.


Build trust within your team

Trust is vital within any business, according to the Harvard Business Review, Employees in high-trust organizations are more productive, have more energy at work, collaborate better with their colleagues, and stay with their employers longer than people working at low-trust companies.

Motivation ultimately comes from wanting to succeed, if your employees aren’t enjoying their work, they have no reason to do their best.

Team building events are a brilliant way to build trust. At Inconnection we have a complete portfolio of proven team building event formats that are perfect for virtual or in-person engagement. To find out more about our events designed to form relationships with your team, take a look at our website or click the button at the bottom of the page.


Work on Communication

Communication with other departments is incredibly important in working to your full potential. For example, Sales have to work well with the operations team in order to have the correct information and previous clients. They have to work with marketing to bring in new leads and give back content to create interest on platforms like social media. And sales especially need management roles to ensure the communication happens, along with making sure the focus is on the most important jobs.

The reason this is so crucial in motivation is, if employees feel they can provide their best work, and have everything they need to do so, they will enjoy the job more than if this wasn’t the case.

Good communication is at the heart of effective inter-departmental working, helping ensure colleagues know what is expected of them, that all the requisite information needed and how well they are performing.


Employee Recognition

SurveyMonkey partnered with Bonusly to find out how recognition and retention are related. They found that 82% of employees are happier when they are recognised at work and 63% of employees who are recognised are “very unlikely” to look for a new job. In simple terms, if you’re looking for a new job, you’re not likely to put in your absolute best work, because you wouldn’t have the motivation. This study helps prove that recognising and rewarding colleagues makes great business sense and isn’t just about building a feel-good factor.

Incentives and travel are great ways to reward your employees, Inconnection host a range of incentives every year and we would be happy to work with you. If you’re interested, take a look at ‘our work’ on our website.

To read our blog on Effective employee rewards programs, click HERE.


Get creative

You have the opportunity to take a normal workday and make it exciting with unique and fun activities throughout the day. Think about trying one-hour sprints, encouraging meeting daily targets, or a company-wide tournament with exciting prizes.

Rather than trying to get the workday over and done with, creative motivation can help transform the workplace into a place that colleagues enjoy spending time throughout the year. The secret to getting the best from your team, is to provide an exciting and engaging environment that constantly motivates everyone – which goes way beyond token gestures and occasional ‘fun days’.


Motivating your team can be at the top of your priority list. If your team is just going through the motions, you won’t unlock their full potential, which ultimately is vital for a successful business.

The Inconnection Team has helped many well-known brands and businesses to put motivation at the heart of their culture – with team building events, incentives, personalised mailings, hospitality, and rewards combining in effective programmes that deliver outstanding results. To find out more simply contact us now by clicking the button below or call us on 01614983311.