Event Technology

There’s no doubt that technology has become an even bigger part of our lives than we could have imagined. Entire businesses and offices have adapted to doing everything online, events and festivals have embraced virtual experiences and it has been critical for keeping in touch with family, friends and loved ones throughout some of the most difficult times.

For event planners, this presents an exciting opportunity to embrace digital-ready audiences who are tech savvy and looking for the next big thing.

Keep reading to find out about the brand new event technology you can make the most of at your next event.

Streamline the Event Experience with Wearable Technology

From contactless event registration to cashless payments, wearable technology can streamline your event in every way. It works using radio-frequency identification (RFID) chips which can be inserted into attendee badges or bracelets.

Used for event registration, they can be scanned from a distance cutting queues making the event experience instantly more enjoyable.

Used as a cashless payment method, they can make all the difference to attendee experiences on trips abroad like incentives or multi-day conferences. The chips can be pre-loaded with a set amount of money for guests to spend without having to worry. It adds something unique to the event experience that sets it apart from other events or experiences, guaranteeing your event will be remembered for all the right reasons.

Target Your Messaging with Geofencing

Ideal for exhibitions or sampling events, geofencing allows you to prompt push notifications, send targeted advertisements and more to prospective customers in a certain area.

They can be hyper-focused to specific event stands, or if you’re hosting an event in a city the area of the geofencing can be broadened.

Often, geofencing is used within an app which can be event specific or a branded app for your company that your attendees may already have. They can be used to send reminders, prompt attendees to visit certain areas of the event or even be used as part of fun event challenges.

Improve Event Engagement with Gamification

If you’re considering creating an event app, gamification has been found to increase engagement by 44%.

It acts as a huge incentive to download the app, as the games can be used to engage with other attendees which is a great ice breaker from a networking perspective.

You can also use it to gather attendee information, feedback and create challenges that encourage attendees to engage with the event and each other.

Increase Event Reach with Social Media

Social media has become an essential tool for event planners and promoters. But more often than not, it’s restricted to advertising the event beforehand and its full potential isn’t reached.

A huge benefit of social media is that it allows for the event to be experienced by those not on the guest list – and the brilliant memories attendees have made can be experienced again and again through photos and hashtags.

For that to happen though, event attendees need to be engaged and sharing their experience as it happens. A brilliant way to do that is through a social media wall where guests can see their social media posts projected on the big screen, or through a competition guests can enter by sharing a photo of the brilliant time their having.

Create a Unique Experience with VR or AR

Virtual and augmented reality (or VR and AR) are brilliant ways to up the fun factor for attendees. No matter where you are in the world or the venue you are at, guests can experience something totally unique that will make your event stand out from the rest.

From augmented reality scavenger hunts to virtual product demonstrations, the possibilities are endless. You may be surprised to find that your company already has content that can easily be experienced with VR, such as immersive training or a VR meeting space. Talk to us now to find out more.

Make the Most of Attendee Event Feedback

The digital age has made reviewing a product, a restaurant, or an event a natural part of the experience. Whether it is raving a review or some helpful comments, attendees will appreciate you valuing their thoughts.

Gathering event feedback is the perfect opportunity to follow up with attendees, helping you solidify connections and meet potential customers. If their feedback is outstanding – brilliant, you know you did something right. If their feedback is letting you know there's room for improvement, it is an opportunity to start a conversation and you never know what it might turn in to.

If you haven't got your tech fill yet, then read more of out event tech recommendation here.

We’d love to talk to you about how you can enhance your next event with event technology. Click the button below to send us an email and a member of the team will be in touch.