M&S and Holly Willoughby
Inconnection created an intimate press launch for Marks & Spencer, driving greater engagement and reach to select members of the press to maximise ROI.
Brief
Inconnection were engaged by Marks & Spencer to successfully launch Holly Willoughby’s Must-Have pieces from their Autumn Collection and announce her role as their new brand ambassador to the press.
Solution
An intimate champagne lunch was held at the exclusive White City House Hotel for invited members of the press. Statement pieces from Holly’s Autumn ‘Must-Haves’ were displayed to drive social posts and gain press coverage ahead of their official launch online.
Outcome
As their trusted events agency, Inconnection helped to gain National print coverage in 18 publications and online coverage in 51 articles. Overall publicity equated to £1,497,339.60 in PR value and £499,113.20 in ad spend for this event, proving the event was a success for M&S.
Want to learn how Inconnection could support your next product launch or press release? Speak to one of our event experts to get a bespoke proposal matched to your exact needs.
