Introducing MemMail - Personalised Sending by Inconnection
22 July 2020
From virtual events with global reach to family Zoom calls complete with a ‘pub quiz’, there’s no denying that communicating in a digital world is easier than it’s ever been. But does easier always mean better? It’s true, you can reach almost anyone, at any time, anywhere in the world, in just a couple of clicks but for a lot of us, that’s not always a great thing.
Our time is valuable, and so our interactions should be meaningful – whether that’s with family and friends, or brands and businesses.
Introducing MemMail by Inconnection
You probably wouldn’t send a generic email to your friends in hope of getting their attention, so why would you do the same to your potential clients or customers?
Inconnection’s personalised sending service, MemMail, helps you give your business relationships the personal touch they need to create a lasting impression. From branded merchandise that puts your company on the map, to personalised gifts and sincere ‘thank yous’, our Ideas and Operations team can not only give you inspiration but also advise you on strategy and timing.
Your Customer Journey
Like us, you know your customer journey inside out. And you’ll know how important it is to nurture those relationships through every stage. The great thing about MemMail is that it can be used to send a quick acknowledgement of appreciation, or you can integrate it within your sales and marketing plan.
Awareness
When raising your brand’s profile is key, small personalised gifts can make an enormous impression on your target audience.
In a recent survey carried out by Evergage and Researchscape International, they found that personalisation:
- Improved brand perception by 39%
- Increased conversion rates by 51%
- Increased lead generation and customer acquisition by 46%
Consideration
It’s time to make a play. You know you can fulfil your customer’s needs, but do they?
Competition for business is tough and standing out from the crowd is harder than ever. But if you’ve done your homework, you can cut through the noise with a thoughtful gift that’s guaranteed to make a connection.
Our most recent MemMail Case Study found that 90% of recipients of our gift made contact with Inconnection in just a few days.
"Thank you SO much for the gorgeous, gorgeous book. So poignant and perfect for these strange old times we are living in! I cannot thank you enough."
"Nick, many thanks to you, Adele and the team for the book. At times like this the little things count more than ever so thank you. It has brightened my day."
"You are so creative and thoughtful. Very, very much appreciated."
Decision
You know that being at the forefront of your prospect’s mind is absolutely crucial. So instead of sending an email or making a phone call like everybody else, make an impression with a gift delivered straight to their desk.
At this stage of the journey, we’d argue it’s worth spending a little more time and money on something that’s really going to resonate. Our Ideas and Operations Team are on hand to help you decide on the best approach, from the different levels of personalisation available to the best method of delivery.
Loyalty
But whilst we love MemMail as a tool for sales generation, we also like to simply say ‘thanks’ or, ‘we’re thinking of you’. In a world increasingly focused on efficiency and ROI, we want to help put the human back into business and as we’ve seen in our own case study, a thoughtful gift can do just that.
"THE MOST WONDERFUL, THOUGHTFUL, PRESENT. As Adele will attest, I don’t go in for gush. I’m all about honesty. This is simply the kindest gesture. It has truly made my day and without question has given me a tremendous lift in what has been a rollercoaster of furlough-emotions!!"
If you’re interested in finding out more about using MemMail as part of your marketing and sales strategy (or you just fancy doing something thoughtful), we’d love to have a chat.