Inconnection Leads Channel Meet Up Roundtable
17 July 2026
Yesterday, Inconnection Founder Nick Hamilton and Account Director Jen Lawson had the pleasure of joining Channel Meet Up and facilitating a roundtable discussion on “Return on Experience: The New North Star of Channel Marketing.”
Bringing together leading voices from across the channel industry, the session explored how experience-led marketing is becoming a key driver of stronger partnerships, deeper engagement, and measurable business impact.
As the channel continues to evolve, one thing is clear: successful partnerships are built on more than technology and transactions. They are built on meaningful experiences, trust, and human connection.
During the discussion, experts explored how organisations can design partner experiences that go beyond traditional engagement - creating memorable moments that strengthen relationships and deliver long-term value.
With AI and emerging technologies continuing to transform the way we work, the role of human connection becomes even more important. Technology can enhance experiences, but trust, collaboration, and relationships remain at the heart of successful channel ecosystems.
A huge thank you to Sophy Gray , Lewis Day, Diego Mellado, Benjamin Ballesta, Erin Ingrassia, MBA, and Nick Lancaster for contributing to such an insightful conversation.
We also enjoyed hearing Larry Walsh perspective on the evolving channel landscape, the data shaping the industry, and his vision for where the channel is heading by 2030, alongside valuable discussions around deal registration with Margaret Adam.
At Inconnection, we believe the most impactful events are those that create genuine connections, inspire conversations, and leave a lasting impression.
Thank you to everyone who joined us for an afternoon of insights, ideas, and meaningful conversations with the channel community.