How to Use Guerrilla Marketing to Your Advantage

23 August 2021

In this day and age, people all over the world are doing their absolute most to avoid adverts. It’s very difficult to get people to listen to the five-minute-long adverts in between your music on Spotify or be interrupted in the middle of watching The Chase with adverts about toilet roll.

There has to be a way to make marketing noticeable without being an unwanted inconvenience. This is where Guerrilla Marketing comes in. This is a modern way to immerse your audience within the experience and create much more effective results than a picture on a billboard.

So, what is Guerrilla Marketing?

Guerrilla marketing plays on the mind of your audience, using the element of surprise, ensuring that it is unexpected. If your advert is in a public space, something out of the ordinary and relevant to your audience – It’s Guerrilla Marketing.

A great example is in the centre of New York, Bounty (a kitchen roll company) planted a giant spilled coffee cup on the corner of a road with a sign reading ‘Makes small work of big spills.’ Followed by their logo.

With the intent to make people interested, Bounty demonstrated an everyday problem and provided a solution in the middle of one of the busiest cities in the world.

How is this relevant to my company?

If you’re anything like us at Inconnection, we thrive on using the most effective tools to get the word out there. Guerrilla Marketing is the perfect way to do exactly that. Each event will be completely individual to what your company provides, whether that be IT and technologies or services and experiences, don’t overthink it, show people what you can do.

Interactivity is a key feature in Guerrilla marketing. Providing people with a chance to experience the quality of your business instantly creates the trust factor in their minds. Interactive screens or games are a great example of using technology to promote your company.

Just think, at your next event we can help you arrange your own Guerrilla Marketing campaign. This could be outside the event location, inside around the attendees and anywhere else that is sure to create buzz.

How is Marketing for our company useful at our own event?

Many people may think that marketing during your own event is less effective since everyone at the event is already knowledgeable about the company. Although this is probably true, technology nowadays is in the forefront of people’s minds. This means that if you advertise something worth posting, then attendees will advertise for you, sharing with their following on social media.

Making Your campaign cost effective

One thing marketers really enjoy about guerrilla marketing is its low-cost nature. The implementation of your campaign doesn’t have to be expensive to have a great impact. The real Investment here is a creative, intellectual one.

Think about the opportunities you have with your company, what can you do to make you stand out over your competitors’. For your next event, let us know how you want to create noise about your products or services, and we can create a plan with you.

For more information about how we can help, contact us at by clicking the button below or give us a call on 0161 498 3311 and tell us your ideas.