Event Branding

Events are one of the most powerful tools for increasing brand awareness and virtual events should be no different. Even online, events give your clients, partners and employees chance to experience your brand and see what it’s like to be a part of it.

Especially in the digital space, there are unlimited touch points to make the most of, but we’ve kept it simple with 5 steps to brand your next virtual event that are useful for online events of any size or type.

Create an Event Website or Landing Page

The first step to making your event feel like a destination is with an event website or landing page. A well-designed website showcasing your branding can have a huge impact and make the entire event experience feel more organised and streamlined.

You can use it to launch your event, to house important information, to promote your company and services and much more. We can help you figure out exactly what you need and help you achieve it without any hassle.

Brand Your Communications

The key to branding is consistency so ensuring your event communications are aligned and on-brand is essential.

Designing an email template or using digital assets like a custom email signature can go a long way. As soon as your invitees open your email, they’ll be reminded of you and your brand and the exciting event they have coming up.

It’s also a useful way of differentiating communications relating to your event from other company communications they may receive, helping to make your event stand out even more.

Utilise Your Social Media Platforms

The power of social media is harnessed by businesses and event professionals everywhere. It is incredibly important for brand awareness and building a community around your brand so it’s important to know you’re making the most of it.

Like email communications, the content you share on social media about your event needs to be consistent and always on-brand. It’s useful to set some guidelines to follow beforehand about design, formatting and important things like whether you’re going to use an event hashtag and what it will be.

You may also want to consider updating your social media profile picture or header image, although this is only advised for large-scale events you want everyone to know about.

Make Use of Physical Branding Opportunities

Just because your event is online doesn’t mean you can’t make the most of physical branding opportunities. It has been found that handling a branded product can increase the emotional connection a person has with a brand and make the brand instantly more memorable.

Our MemMail sending service is designed to work seamlessly with virtual events, allowing you to send your invitees a branded pre-event pack with anything you like relating to your company or event.

For interactive events, like a cocktail making class, we can send a MemMail pack with everything guests need to take part. Or, for large scale events you can send a branded box with items relating to your event theme or activities taking place throughout the day.

Branded Event Backgrounds

An obvious one that’s easily forgotten is having branded backgrounds for your event hosts and event speakers. You can choose whether to have a virtually branded background, or supply branded props for speakers to have displayed in shot. 

If your event features a virtual networking segment, you could even ask your employees or colleagues to apply a branded background.

As a live, virtual and hybrid events agency, we’re perfectly placed to help you get the most out of every aspect of your online event. To chat to a member of the team, click the button below and send us an email or give us a call on 0161 498 3311.